LeBron James is one of the biggest sports stars on the planet. The Cleveland Cavaliers man is a four-time MVP and two-time Championship winner, and is the sixth highest paid athlete in the world, according to Forbes.
The highest earning current player in the NBA signed a lifetime deal with Nike in December of 2015 and has been confirmed in the leading role for the eagerly anticipated sequel to the 1996 film Space Jam.
It will not be LeBron's first taste of action in front of the camera after his performance in the 2015 comedy Trainwreck, starring Amy Schumer and Bill Hader.
James, who is preparing for an Eastern Conference Finals clash with the Toronto Raptors on Tuesday night, was praised for his debut performance on the big screen and it has certainly opened up new avenues for the Ohio native.
His business partner Maverick Carter, who has been a friend of James since his days in high school, has helped the forward make a number of huge decision throughout his career, including the move to feature in the film that was nominated for two Golden Globes and that infamous deal with Nike.
Carter recently conducted an interview with GQ where he touched on a number of issues to do with 'The King', and he spoke about the potential risks of James being involved with the film.
He said: "When we were thinking about doing Trainwreck, I asked myself, What's the downside? The downside is LeBron does a movie, he's bad at it, and everyone goes: He's bad in a movie. But he's still the best basketball player in the world.
"Also, it wasn't his movie. He's not on the poster. He didn't have to carry the weight. Nobody was saying, I'm going to see LeBron's movie.
"It wasn't Kazaam [Shaquille O'Neal's '96 movie]! It wasn't his movie. He's like a pleasant surprise. So if he f***** it up, no one was gonna go, LeBron's terrible. But the upside was exactly what happened: He's f****** great. Now his movie career could take off.
"If he never did another movie, at least people would know, Oh, he can do that. He's multifaceted. And another thing is, we didn't do that movie until he had four MVPs and two championships. He had movie offers in year two, three, four. I was like, no, you gotta establish yourself as the best in your craft first so no one can say you're distracted."
Carter also spoke about that deal with Nike and hinted it was in fact worth a monstrous $1 billion, however, he steered clear of confirming the figure, merely stating: "Yeah. It's a fantastic deal. Nike feels great about the deal.
"That's the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It's the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously."