As seems almost customary in the run up to UFC pay-per-views these days, Tuesday night brought news that a fighter has had to withdraw from the upcoming UFC 199 PPV.
The loss of Chris Weidman for the event - the middleweight forced out due to an as yet undisclosed injury - leaves his slated opponent Luke Rockhold in limbo with just two-and-a-half weeks to go until the Inglewood, California event.
It hasn't taken long for the offers to challenge the middleweight champion to come in, however. British fighter Michael Bisping is amongst the first to throw his hat into the ring, and his comments have already merited a response from Rockhold himself.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250 word test article: http://gms.to/haveyoursay4
Article continues below
Bisping currently sits fourth in the UFC's middleweight rankings following his most recent victory - a unanimous decision win over Anderson Silva in February - and he wasted no time in letting the UFC know he is ready and willing to take on Rockhold at such short notice.
Article continues below
The 37-year-old, who is currently on a three-fight winning streak, also re-tweeted a number of messages backing the idea of a Rockhold vs Bisping bout on the UFC 199 card.
With his fellow middleweight making plenty of noise on social media, Rockhold himself added fuel to the fire by responding to another of Bisping's tweets - this time in reference to a post by Fox Sports' UFC account:
The UFC are yet to even officially confirm Weidman is out of the scheduled UFC 199, but the powers that be are likely already busy trying to find the best possible replacement.
Next in line
Whether they deem Bisping to be the man to step up and face the middleweight champ is unclear at this stage, but the cards do appear to be falling in the favour of the fighter out of Manchester, England.
As well as having found himself in a public spat with Rockhold mere minutes after the Weidman news broke, the fact that the two other fighters between Rockhold and Bisping in the middleweight rankings - Jacare Souza and Vitor Belfort - fought each other just a few days ago at UFC 198 would make it difficult for either to ready themselves for another high-profile bout in just 17 days time.
Coming into the PPV in some form, Bisping certainly appears to be the logical name to take on Rockhold.
He has the rivalry. He has the stature. All he needs now is the green light from the UFC hierarchy.