Michael Jordan is the greatest player of all-time. The former Chicago Bulls man, who is a six-time NBA champion, five-time Most Valuable Player and 14-time All-Star, does not hold the title of G.O.A.T without merit. His 'Air Jordan' brand is not too bad either.
But in today's 21st century, social media-dominated world, there is one moment of history from Jordan's career that stands alone from the rest.
Of course, it is his speech after being enshrined into the Naismith Memorial Hall of Fame, and the birth of the now infamous 'Crying Jordan' meme.
The image of a teary-eyed Jordan has become synonymous with failure and disappointment on platforms such as Twitter and Instagram. MJ's face has quite literally been photoshopped into any and every situation.
The meme has become so popular in modern culture that AOL.com have created a mini-documentary around the origins of the photo from 2009.
ESPN' Jay Williams, DJ Gallo of SportsPickle, and Associated Press photographer Stephan Savoia, the man who took the famous picture, are all featured in the mini-documentary.
It's incredible to think that, to some people, a simple picture could be more synonymous with Jordan than all of his achievements on and off the court.