Arsenal launched their new kit for the 2016/17 season on Monday morning, but it was another announcement that had fans more excited.
The kit, which looks very much like their previous Puma kits, had already been leaked to social media several times, meaning the Gunners faithful were very much accustomed to it by the time Arsenal's Twitter account released the first official images.
As a result, it was the news that Alexis Sanchez has swapped shirt numbers that appeared to resonate with fans far more. The Chilean has worn the No.17 since arriving from Barcelona in 2014 but will now wear the No.7, which was recently vacated by Tomas Rosicky after ten years on his back.
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Changing shirt number is in itself no big deal even though the No.7 is a rather iconic number in Arsenal folklore. However, the change suggests something much bigger in regards to Sanchez's future.
There have been growing murmurs from the British press that the 26-year-old is growing tired with life at the Emirates. More worryingly, it has even been suggested that powerful people at Arsenal feel the same way about Sanchez.
A recent report in The Telegraph claimed that several senior Arsenal officials had been left bemused with Sanchez's behaviour.
He infamously stormed out on the Emirates after being substituted in the final minutes of a game against Norwich City, which did not go unnoticed by either Arsene Wenger or the players. It is also claimed he regularly turns up late for training.
It is those same officials that believe they should sell Sanchez if they receive a good offer for him in the summer, but Wenger appears to be ploughing on with his efforts to get him tied down to a new contract.
Talks have been ongoing for some time but with two years remaining on his current deal, there is no immediate rush to get Sanchez to sign an extension. Arsenal are believed to be offering him an improvement on his £130,000-a-week deal as a reward for his fine form across his two campaigns in north London.
It is also worth noting that Alex Oxlade-Chamberlain appears in the official video by Puma, suggesting he too has a future in north London. That lies in contrast to reports that have linked him with Southampton, West Ham and Leicester City in recent weeks.
Several major sources around the Emirates have claimed Wenger is ready to sell the England international but his appearance in official endorsements suggests he is going nowhere.
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