Alvaro Morata is already emerging as one of the most prominent players in this summer's transfer market with a host of Premier League clubs reportedly interested in signing him.
The 23-year-old striker is widely considered to be one of the continent's best young strikers even though Juventus have used him sparingly behind Paulo Dybala and Mario Mandzukic.
He recently performed well in the Champions League tie against Bayern Munich and was the star of the show as Juventus won the Coppa Italia at the expensive of AC Milan last weekend.
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As a result of his fine form, Real Madrid are preparing to activate a buy-back clause that was agreed when they originally sent him to Turin in 2014. The clause, believed to be around £23m, is significantly less than his actual market value and the Spanish club are intending to immediately sell him on for a big profit.
Arsenal, Chelsea and Manchester United have all been credited with an interest. PSG are also tracking his movements while Juventus are working hard to try and keep him in Serie A. However, according to AS, it is Arsenal who are currently leading the race.
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By all accounts, the Gunners have informed Real Madrid that they are willing to pay upwards of €50m (£38m) to bring him to north London and this new report claims they have told Morata that he can expect to double his current wages.
Morata earns a reported €4.5m-a-year at Juventus and Arsenal have the funds to take him up to €9m. That works out at around £130,000-a-week, which is on the same bracket as, Alexis Sanchez, Theo Walcott and Mesut Ozil, their current highest earners.
The money will no doubt appeal to Morata and Juventus will simply not be able to compete with a Premier League side when it comes to financial terms. And, unlike Chelsea and Manchester United, Arsenal can also offer Champions League football.
Their strongest competition looks to be coming from French champions PSG, who need to replace Zlatan Ibrahimovic this summer. The Ligue 1 outfit are currently occupied with bringing in a new marquee player with Cristiano Ronaldo a reported target but Morata is high on Laurent Blanc's wish list.
PSG have performed better than Arsenal in recent Champions League campaigns and can virtually guarantee qualification every season. However, the level of football in France is poor compared to the strength-in-depth that the Premier League currently offers.