WWE's Extreme Rules pay-per-view was on Sunday and it featured some absolutely brutal matches.
Chris Jericho and Dean Ambrose put themselves at the mercy of each other, and a shedload of weapons as they competed in the WWE's first ever 'Asylum Match', which saw Jericho punctured by a horrifying amount of thumbtacks. And then there was the main event, where AJ Styles and Roman Reigns beat each other into the ground, with The Club and The Usos also getting in on the action.
However, the next night on RAW, none of them were really selling their injuries. Now we could know why, and it's all because of Vince McMahon.
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No More Selling in the WWE?
On the Wrestling Observer Radio show yesterday, respected wrestling journalists Dave Meltzer and Bryan Alvarez noted how Apollo Crews was all smiles and fine when coming out to the ring after getting a beatdown from Sheamus.
Later on in the broadcast, they discussed how Ambrose was perfectly fine on RAW as well following his asylum match.
"JBL says, 'Last night must've taken a lot out of Dean Ambrose,' and as he says this, Dean Ambrose isn't selling a goddamn thing," Alvarez noted. "He's running and jumping and doing the whole thing."
Well, with Ambrose doing absolutely nothing to show he was hurt, JBL had to cover for it.
"And so JBL pauses for a moment, and then he says 'Well, he doesn't show it, but I'm sure he's hurting on the inside.' And I'm like, is that how it is now? Nobody's selling anything, but we all need to know they're hurting on the inside" Alvarez added.
Directive from the Top
This is where Dave Meltzer stepped in and stated that the wrestlers do actually want to sell, but a directive has come from the top to not sell any previous injuries suffered at events the night before, even pay-per-views.
"That's the directive now. This is a performance the fans pay their money for, and they wanna see you do all your stuff."
"Yeah, they're told not to sell," he added. "But if that's the case, then why are the announcers still talking about selling injuries?"
The two also went on to add that it is very possible that Vince McMahon now sees the WWE as a modern-day cartoon, where the stars can get hurt as much as possible in one show, but will ultimately be fine in the next show, using Wile E. Coyote from Road Runner as an example.
If this is true, then it would be a great shame. To see Crews, Ambrose, Styles and Jericho all come out and completely ignore their injuries was galling, to say the least.