Wednesday's revelation that the WWE would be moving SmackDown to a new live Tuesday night slot and, in doing so, would be re-introducing the brand split and WWE draft was quite the bombshell.
Already, there is much discussion about which Superstars will end up on which roster, and, indeed, which are more suited to the RAW or SmackDown brand.
While the majority of main roster talent will have to wait until the draft actually takes place - it is speculated to be on July 11 - to discover their fate, a report today suggests the WWE already knows the two Superstars it will use as the face of the respective brands.
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As reported by Dave Meltzer of FW4Online.com, the two who have been chosen to lead this 'New Era' in the WWE are John Cena and Roman Reigns, respectively.
"The belief right now is that John Cena will be the main star on one show and Roman Reigns will be the main star on the other. It’s not a sure thing that Brock Lesnar will end up being on RAW."
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With Cena set to come back from a long injury layoff at the Memorial Day RAW broadcast on May 30, his return comes just in time for him to play a major role in the anticipated brand split.
The veteran Superstar remains one of the biggest draws in the organisation despite some recent criticism, and choosing anyone but him to head up one of the brands would be a crazy decision by the WWE hierarchy.
The choice of Reigns as the face of the other brand is, however, rather more controversial.
Although it reaffirms the idea that Vince McMahon and co. are remaining loyal to their attempts to push The Big Dog as the replacement for Cena as the overall face of the company, there will be a lot of the WWE Universe who can think of at least one man more capable of heading a brand right now regardless of the fact Reigns is the World Heavyweight Champion.
Seth Rollins' return to action last week proved what a superstar he really is and many, in reacting to yesterday's news, had touted the former Shield member as the perfect face of SmackDown moving forward.
The fact the WWE are leaning towards Reigns for that potential role, though, would also suggest Rollins will lose at Money in the Bank.
You would, of course, expect Cena to head up RAW considering it will still be the WWE's main event on a weekly basis even with the split.
Only time will tell how things play out. But, whoever Shane and Stephanie McMahon have on their wish list, it looks like orders from the top will make sure the first two names off the board, at least, will be Reigns and Cena.
WWE fans: Who would you choose as the faces of RAW and SmackDown? Have your say in the comments below...