Italian giants Juventus seem to be way ahead of their counterparts in Serie A and have also made significant progress in Europe over the last few seasons.
It has been a culmination of hard work and astuteness in the transfer market that has ensured them winning titles in five consecutive seasons.
Despite the club being fairly secure for the time being in terms of the philosophy adopted in the last years, the future of stars in Turin are still in uncertainty.
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One such name is that of Alvaro Morata. A regular goal-scorer for the Old Lady, the Spaniard has been the mainstay for the club since he moved from Real Madrid in 2014.
But his brilliance on the pitch has compelled several other European heavyweights to take notice, and audacious fees for his services this summer are expected.
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We look at the possible destinations for the young prodigy in the upcoming season.
Finishing runners-up in La Liga and being disqualified from the Copa del Rey, it has been somewhat of a season to forget for Real Madrid while the only silver-lining remains the prospect of winning their 11th Champions League title against city rivals Atletico.
Zinedine Zidane might want to add more firepower to the attack and former youth graduate Morata is being targeted as the ideal option available.
Los Blancos included a buy-back clause of around £24million (€30million) during his transfer to Italy and club president Florentino Perez is contemplating on entering discussions with Juve about triggering the clause in the next few weeks, according to Sky Sports.
However, they could also look to make a substantial amount of profit by subsequently selling him again to another club, reportedly for a fee in excess of £40million.
Juventus officials has admitted that everything hinges on Real Madrid and their actions in the forthcoming days would determine the future of the Spanish rising star.
There has been a dearth of strikers at Arsenal in recent years who have failed to prove to be an out-and-out goal-scorer which has severely hindered their progress domestically as well as in European competitions.
Manager Arsene Wenger is on the lookout for a forward this summer, earmarking Morata to lead the attacking front at the Emirates next season.
The Frenchman is desperate to sign him, meanwhile, readying a £150,000-per-week offer – a deal that would make him the highest earner at the club, eclipsing Mesut Ozil’s £140,000-per-week wages, as per The Independent.
The Gunners remain the most likely destination for the forward in 2016-17 and beyond.
The former English top-flight champions are set for a squad overhaul next term and with the appointment of Antonio Conte, the Blues are ready to commence proceedings as early as possible.
The Italian boss is a huge admirer of the Spaniard while it is believed that Conte was the one who instructed Juve to sign him two years ago before leaving the club for national team duties.
The west London outfit only has Diego Costa at their disposal, with Radamel Falcao, Loic Remy and Alexandre Pato all set to depart and by signing Morata they would have a player who has the ability to be at his absolute best in big-game situations – similar to that of former ace Didier Drogba.
Daily Mirror reports Chelsea have the financial muscle to compete with their peers in succeeding to lure Morata to Stamford Bridge.
The French heavyweights lost the services of Zlatan Ibrahimovic, who quit PSG for new challenges elsewhere.
Although, the Parisians have Edinson Cavani on their books, the acquisition of the 23-year-old might prove to be fruitful for Laurent Blanc, given his expertise in Europe.
Real Madrid could buy him from Juventus, which might prompt the Bianconeri to move for Cavani and ultimately might result in the Parc des Princes outfit securing Morata from the Galacticos, completing the transfer merry-go-round.
It can be assumed that even after scoring 12 goals alongside 12 assists in all competition for Juventus, as claimed by Transfermarkt.com, the Spanish international’s future lies possibly at a different club, probably in a different league.
ESPN reports Morata has restrained himself from disclosing where he would play next term after registering a back-to-back domestic double for the Italian club.
He joined up with his Spanish teammates in preparation for Euro 2016 which would bring him further into the limelight, becoming the first-choice striker in the absence of stalwarts like Fernando Torres and Diego Costa.
A complicated scenario for all parties concerned, the series of events could commence only after the conclusion of the Euros in France.
Who should Alvaro Morata join this summer? Have YOUR say in the comment box below!