For every Real Madrid fan waking up on Sunday morning with a spring in their step, there is an Atletico Madrid supporter hiding under the bedsheets.
And one man who will be feeling worse than anyone else is Juanfran. The right-back was the player responsible for Atletico Madrid's fourth penalty in the shootout and was the only one to miss.
His scuffed shot agonizingly skipped along the grass and hit the post, giving Cristiano Ronaldo the chance to win Real Madrid's second Champions League in three years.
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For Atletico, it was almost unbearable. They had come so close to their first major European title in 2014 and were equally as close in the San Siro on Saturday night. Juanfran, a long and loyal servant at the Vicente Calderon, felt responsible.
Following the match's conclusion, the 31-year-old went straight over to the traveling Atletico Madrid fans with tears in his eyes and begged for forgiveness. The fans all rose and applauded. It was a poignant moment that was, thankfully, captured on video.
And here is that video:
While Juanfran's missed penalty – and Cristiano Ronaldo's ridiculous physique – will be the symbol of this final, it should be remembered that he had a rather impressive 120 minutes.
The Spaniard, who actually came through the youth system at Los Blancos, set-up Atletico's equalizer with a good cross.
But despite his best efforts, it was not to be for Diego Simeone's men.
For those who haven't seen it or if you're a Real Madrid fan, here is Juanfran's penalty miss: