In every penalty shootout there has to be a hero and a villain, and sadly in the Champions League final between Real Madrid and Atletico Madrid in Milan on Saturday, the villain was Atleti's Juanfran.
The veteran defender scored the winner for his side in their shootout victory against PSV Eindhoven earlier on in the competition, but this time round he was on the wrong side of history.
The 31-year-old was the only player to miss in the shootout, and watched on in agony as his effort hit the post.
That offered Cristiano Ronaldo the chance to wrap up Real's 11th European title - which he duly did.
Understandably, after Ronaldo's spotkick there were devastated Atleti players strewn all over the San Siro pitch, and then Juanfran earned himself a place in club folklore by walking over to his own fans to apologise for his miss, only to earn rapturous applause in return. You can check out the emotional video below.
Now the defender has once more apologised for his miss by writing an emotional open letter and posting it on Instagram.
It reads as follows: “Hello Atléticos. I have asked the club to address all of you with this letter to tell you everything I feel.
I will never forget your displays of affection when I came to ask for your forgiveness. Seeing my tears reflected in the faces of the thousands of Atléticos that packed that end of the stadium helped me cope with the tremendous sadness I felt in those hard times. As well as the support of my teammates, coaches, and all the people that makes this big family.
I also want to thank you for always believing in us and, above all, for proving that being an Atlético is something very special, different, and that our heart beats stronger than any other.
Two years ago, I told you that we would return to a final, now, I tell you that Gabi, our captain, will lift the Champions League sooner or later, and we will celebrate it all together in Neptuno.
I love you very much and GO ATLETI.”
Juanfran will now have the summer to take stock of another heartbreaking moment for Atletico and come back stronger next season. After reading his letter, there's probably not a fan in the world who doesn't want him to guide his team to the final once more.