Could re-branding boost the Usos popularity?.

The Usos need a change of image to become credible title challengers

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The Usos have issues. Until fairly recently they were considered a fan-favourite team, but the recent creation of The Bloodline has seen them heavily booed by crowds, even when cousin Roman is nowhere in sight.

In fairness, the alliance with Reigns is just the final straw in a steady decline.

Before Anderson and Gallows introduced themselves to the WWE by interrupting the Usos' post-match celebration with a surprise attack, before AJ Styles even made his WWE debut, even before crowds decided to boo Roman Reigns for decisions beyond his control, the Usos were already becoming stale and irrelevant.


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They're a good tag team. As with most WWE centred debates, talent is not the issue. In the case of the Usos, I believe what once was their biggest selling point has now become their biggest problem.

I'm talking about their legacy, their proud Samoan wrestling heritage. It's definitely something to be proud of, but at this stage it's still pretty much the only thing people remember about the Usos.

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Ever since their 2010 debut (as a heel team) they have been spoken about in terms of who they are related to rather than any achievements of their own.

Spoken about from their first match as the 'Sons of Rikishi' and, more recently, primarily referred to as the 'cousins of Roman Reigns', the Usos have struggled to maintain an identity of their own.

While it is common for the commentary team to recite their entire family tree during one of their matches, it is not unusual for the same announcers to refer to a move having been performed by 'an Uso', seemingly unable, or unwilling, to distinguish one from the other.

I know they're twins but they're not even identical, although I will acknowledge they're similar enough to make it difficult in a fast paced match. While the team identity is strong, they seem to have failed to develop individual identities. The twin thing has gone too far.

The creation of The Bloodline stable with Reigns has been the final straw for the Usos' goodwill with the crowds. Relegated to being sidekicks to 'The Guy', fans have now started booing the Usos whether Reigns is present or not.

At their Extreme Rules PPV match versus The Club, Karl Anderson and Luke Gallows, they were heartily booed by the crowd during their entrance, and got minimal feedback from their customary call and response gimmick.

The boos for the Usos continued throughout what was actually a very entertaining match.


It's not a hopeless situation for the Usos, they just desperately need a change of image, starting with their look.

They need to establish individual identities as performers, within the team, and show their differences as well as their similarities. Most importantly they need to distance themselves from their family tree.

Acknowledge it, be proud of it, celebrate it even, but come out from the family shadows and be more than a culmination of their history in caricature.

WWE RAW Pre-Show Red Carpet

The upcoming brand split may provide the perfect opportunity for the reinvention of the Usos. Hopefully, they will be drafted to the opposite show to 'cousin Roman' ending The Bloodline as a faction.

The spirit of the new era with new programming and a new attitude should be enough of a reason to provide the Usos with that long awaited new image.

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