Five things WWE must do to make the brand extension a success (1)

Published Add your comment

Football News

For the second time in 14 years, the WWE is shaking things up with a brand extension which is sure to make for very interesting viewing over the next few months.

Both RAW and SmackDown will receive their own unique roster of talent and storylines and at this moment in time, not much else is certain about how either show will be set up after the brand split takes place but speculation is rife about the direction which WWE will take their two two biggest weekly shows in.

The fact that this is the second brand extension in 14 years means that the first one was not a success.


Want to become a GMS writer? Sign up now and submit a 250 word test article: http://gms.to/haveyoursay4

Article continues below

Although the previous brand extension lasted nine years, these were not the most successful years for WWE and the company did what many thought to be irreparable damage to the image of SmackDown.

Just a year after the brand extension of 2002 it was becoming blatantly clear to many that WWE viewed SmackDown as the “B show” and inferior to their flagship show RAW.

Article continues below

This is obvious when you consider that that JBL (at best a mid-card wrestler) held the WWE Championship for over nine months and was the face of the SmackDown brand in 2004.

Next month, WWE has an opportunity to create a brand system which can sustain the company for the next decade, but to ensure that the 2016 brand extension is a true change in the direction for the company and not just a temporary push for SmackDown, there are five things they must do.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms

Roman Reigns
John Cena
Vince McMahon

Article Comments

Read more

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author


This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport - WWE Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again