Even though the Larry O'Brien trophy is firmly on the line when the Golden State Warriors and the Cleveland Cavaliers meet for the second successive year in the NBA Finals, somehow, the battle between Stephen Curry and LeBron James for poster boy supremacy is making all the headlines.
The crazy thing is, both men are not interested in the latter battle, only the former.
However, the media seems hellbent on making this matchup about two of the best players in the world today and their legacies, rather than the greater narrative of winning an NBA ring.
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King James has long been universally considered the best player on the planet. At the age of 31, he is making his seventh trip to the Finals and sixth in a row, and that's a testament to his influence on any team.
Curry, on the other hand, is a reigning NBA champion, a reigning back-to-back MVP and first ever unanimous MVP and proud owner of several three-point records in the NBA, at just 28-years-old.
As the debate continues to rage on in the media - with many believing this Finals encounter will give the world a definitive answer to who is greater - Curry insists all he cares about is adding a second NBA ring to his collection.
"It's really annoying for me," Curry said Wednesday. "That's not what I'm playing for, to be the face of the NBA or to be this or that or to take LeBron's throne or whatever. You know, I'm trying to chase rings, and that's all I'm about. So that's where the conversation stops for me.
"I'm not in the business of ranking or debating who is what," Curry continued. "At the end of the day it's about winning, and the fact that we won a championship last year and were the last team standing, obviously, is what was most important to me."
The fact that this is a rematch from last year doesn't appear to be lost on anyone. On this occasion, James is suitably backed up by the healthy Kyrie Irving and Kevin Love, both of whom the four-time MVP had to do without for the majority of the Finals last year.
Despite the surplus of engaging storylines surrounding the biggest affair in the NBA calendar, Curry insists it still comes down to the simple pursuit of victory.
"Us being back here against the Cavs again, there are obviously storylines and whatnot that as a basketball fan are pretty cool when you have two teams fighting for the same trophy once again and trying to play at a very high level to help our team get there," he said. "At the end of the day, that's all I'm worried about."