Atletico Madrid defender Juanfran probably felt incapable of opening his curtains the morning after the Champions League final.
The Spaniard was the only player to miss a penalty in the shootout, gifting Real Madrid their second European success at the hands of their rivals in three years.
But was Juanfran to be vilified for scuffing the ball against the post? Definitely not.
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Unlike David Beckham, who received death threats after being sent off for England at the 1998 World Cup, Atletico Madrid fans have responded to Juanfran’s mistake in a magnificent way.
According to Spanish paper Marca, sales of the 31-year-old’s shirt have skyrocketed in the days since Saturday’s final.
Marca claim sales figures of the number 20 shirt have increased eight-fold. Juanfran’s shirt is in as much demand as Fernando Torres’s, Antoine Griezmann’s and Koke’s.
Talk about a show of support.
After Juanfran missed Atleti’s fourth spot-kick, Cristiano Ronaldo seized the opportunity to clinch Real’s 11th European title. Footage shows the defender walking over to the supporters afterwards and asking for their forgiveness.
In response, Atleti’s thousands of fans gave Juanfran an ovation.
Not accepting that as a sufficient apology, the former Real Madrid and Osasuna defender penned a heartfelt letter to Atletico fans in which he promised to deliver a Champions League trophy in the near future.
“Hello Atleticos," read a message on Atleti's official website, per Goal. "I have asked the club to address all of you with this letter to tell you everything I feel.
"I will never forget your displays of affection when I came to ask for your forgiveness. Seeing my tears reflected in the faces of the thousands of Atleticos that packed that end of the stadium helped me cope with the tremendous sadness I felt in those hard times. As well as the support of my team-mates, coaches, and all the people that makes this big family.
"I also want to thank you for always believing in us and, above all, for proving that being an Atletico is something very special, different, and that our heart beats stronger than any other.
"Two years ago, I told you that we would return to a final, now, I tell you that Gabi, our captain, will lift the Champions League sooner or later, and we will celebrate it all together in Neptuno [the statue in Madrid].
"I love you very much and GO ATLETI.”
Atleti fans have rallied around their defender, affording him incredible support during what is a difficult time.
Now that's proper fandom.