It seems like Portland Trail Blazers point guard Damian Lillard is having a pretty busy off-season. It's been four weeks since the Blazers' season was ended by the Golden State Warriors in the Western Conference semi-finals, and he has already released two tracks.
Going by the stage name Dame D.O.L.L.A ((Different On Levels the Lord Allows), the 25-year-old is generating quite an impressive reputation in the world of hip-hop. Using his position as an NBA star, Lillard has gained over 43,000 fans on his SoundCloud and has reportedly attracted interest from a number of big record labels.
Having released the song 'Talk to Em' just two weeks ago, he has now dropped 'Isley'. His latest song samples a beat from the Isley Brothers, which lead to the name of the track.
'Talk to Em' has received over 200,000 plays on the online music streaming website and was largely well received by fans. His latest song has already been listened to over 28,000 times in less than 24 hours.
The 2013 Rookie of the Year has been passionate about music from a young age and often uses his platform to speak about and portray positive ideas in his songs. In 'Isley' he preaches a positive message, talking about problems he overcame growing up in Oakland, California and exploring how he is able to deal with pressure.
Much like his popularity within the NBA, it seems his music career could be about to reach new heights. According to TMZ just a fortnight ago, there are offers on the table for Dame to look over. His agent Aaron Goodwin claimed they would wait until after the offseason to make a decision on his future.
"We've put it on hold until the summer," Goodwin said. "We will explore those options versus starting his own label. A distribution partner is really what's needed."
His music brand will surely continue to grow as his performances in the league get better and better. After all, the exposure of becoming a superstar could take him into a new stratosphere.
The 2016 All-NBA second team selection is well on his way to reaching those heights. He led Portland to a simply incredible season after they lost four of their starting five in the 2015 offseason.
Producing a stats line of 25.1 points and 6.8 assists per game throughout the regular season, Lillard really established himself as one of the truly top-level point guards in the league.
One of his performances that really stood out was his career-high 51 points against the Golden State Warriors to hand the Dubs one of their nine losses on the way to an NBA-record finish.
It is a good time to be D-Lil both on and off the court, and it seems like the positivity is only set to continue.