LeBron James is currently taking part in his sixth consecutive NBA Finals and seventh in total.
The King has an uninspiring 2-4 record in the Finals and despite leading the Cavs to a 90-120 game three win over the Golden State Warriors last night, they still trail the series 2-1 and another loss on the NBA's biggest stage is likely to happen.
A fifth failure in the Finals, according to many experts, will have a negative impact on LeBron's legacy in the game.
If the four-time MVP does head into the summer having failed to hoist the Larry O'Brien trophy, there is one man who will know how he feels more than most.
Hall of Famer Jerry West, one of the best players to ever grace the hardwood, had a 1-8 record in the Finals and will certainly be able to relate to the small forward.
Despite his losing record, West's standing among the greats of the league is unquestionable, hence why it is he who features on the NBA's famous logo.
Funnily enough, the 78-year-old is actually rooting against LeBron and will be celebrating if the Cavs superstar loses out on a ring as he is currently an executive board member with the Warriors.
The Logo, however, has leapt to the defence of James in anticipation of what the headlines may be in the offseason and admits he has offered him some words of reassurance in the past.
"I talked to him," West said in an interview with ESPN. "I did talk to him personally about that. And I said, 'Jesus Christ, you think you're frustrated? How would you like to get there eight times and not win?' I told him, 'I wanted to quit.' In the height of my career, I wanted to quit. I was so angry, so frustrated."
That is some admission from the former Lakers legend and one that must have resonated with the man from Akron.
To his credit, James continues to dust himself off and go again each and every year and must be credited with reaching the Finals six times in a row and with two different franchises - he guided the Miami Heat to four before he returned to Cleveland two years ago.
West is one person who doesn't hold back on his praise for the 12-time All-Star and what he's achieved in the game, blasting his critics in the process.
"With him, the negativity that surrounds him, honestly, to me, I think is so unjust and so unfair," West said. "Take him off of the team and see how these teams do. That's all you have to do. Take him off.
"And it frustrates the heck out of me when I see some of these players who play this game at an enormously high level get criticised because their teams quote, 'Can't win the big one.' The damn guy gets his teams there every year. He wins. For people to criticise him, I think that's why he really resonates."
It's clear to see that West is a big fan of James and it is admirable to see one of the true greats of the game come out in support of one of today's superstars.
On the court, LeBron and the Cavaliers host Golden State again on Friday in game four as he attempts to drag his hometown franchise back into the series against a team who has only lost back-to-back games once all year.