Last night at NXT TakeOver: The End, Samoa Joe and Finn Balor stepped inside a steel cage to fight for the right to be the NXT Champion.
It was a high-calibre match, with both stars putting everything into it in front of another huge crowd for the development brand. Ultimately, though, someone had to lose and - SPOILER AHEAD - in this instance, it was Balor who left the squared circle empty handed.
It is this result, though, and the manner of the defeat which has led to a lot of speculation about bigger and better things lying ahead for the Irish wrestler.
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With Balor failing to regain the NXT title last night at Fall Sail University, it is surely the strongest indication yet that the 34-year-old is being primed for a promotion to the WWE's main roster.
Had he regained the title, he would likely have been tied down to a new feud - his in-ring rivalry with Samoa Joe was always set to end on Wednesday - thus delaying any main roster role. After all, nobody in NXT history has begun life in the main brand whilst still holding the development title.
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Of course, there was a similar theory when Balor originally lost the title to Joe back in mid-April, only for him not to receive the call from the WWE hierarchy.
However, those watching TakeOver: The End last night will have noted that the defeat was a clean one on this occasion.
Having put his all into the match only to lose, there is no obvious reason why Balor would seek a rematch of any sort. The clean defeat leaves him free of responsibilities in the NXT.
Trying to second guess the WWE's creative team has long been a fruitless task, but promoting Balor in the very near future would seem like perfect timing.
Not only is there an opportunity for him to either feud or join forces with AJ Styles now that The Club is back in action but, with the brand split now just weeks away, the WWE is going to need an influx of talent in order to fill both the Raw and SmackDown rosters.
Having been in NXT since 2014, Balor's arrival on the main WWE roster has been a long-time coming for a lot of fans keen to see what 'The Demon' has to offer on the big stage.
Last night's clean defeat to Samoa Joe is surely the biggest sign yet that that wait is finally coming to an end.