At Money in the Bank, Roman Reigns will defend the WWE World Heavyweight Championship against recently returned Seth Rollins. Despite the fact that this match should be the main event of the card, the build up towards the match 7 months in the making has fallen flat.
This match was originally scheduled to take place at Survivor Series 2015 with Rollins defending the championship. Following an injury, Rollins had to vacate the belt which was eventually won by Reigns. Due to this, we're effectively receiving a match that is 7 months in the making.
That, however, is not as evidence from the lackluster build up that this feud has received. The match has been portrayed more as a mid-card bout as opposed to a game-changing match of main event proportions.
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Rollins returned to WWE at Payback 2016 hitting Reigns with the Pedigree to end the show. The next night on Monday Night RAW, Shane McMahon announced Rollins will take on Reigns at Money in the Bank. Instead of Reigns trying to get some retribution on the man who attacked him just 24 hours prior, he simply allowed Rollins to walk out of the ring.
The following week, we got the same repetitive promo from Roman stating that he's the guy. Rollins then played some mind games with Reigns, refusing to actually enter the ring, which did nothing for either man.
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On the most recent edition of Monday Night, both Roman and Seth failed to even appear as part of the show. There were two video packages featuring pre-recorded interviews with both men.
Although Rollins is supposed to be the bad guy in this feud, the video package actually left fans feeling sympathetic for Seth not getting the desired result.
Aside from the Pedigree at Payback, there have currently been no physical altercations on live TV between the two men. Furthermore, WWE has blurred the lines between who the heel and who the face is in this story following overly emotional video packages that indicated we should feel sorry for Rollins.
With just a week left until the event, the WWE need to do something pretty special in order to gain the emotional investment from the fans for this feud as the match itself will probably be entertaining.