Arsenal fans were told that when the club moves to the Emirates Stadium they would be able to compete with the best clubs in the world. 10 years on Arsenal have only won two FA Cups in that time and lost the title last year to Leicester - a team who were in the Championship three years ago.
In the last ten years, Arsenal fans have had to listen to so many excuses about not being able to compete with the likes of Chelsea, Manchester United and Manchester City because of the amount of money they have but losing the league to Leicester has made many supporters frustrated and fed up with the lack of success at the club.
For the last few years, there have been reports that Arsenal have £100 million to spend on new players but Arsene Wenger has failed to spend big on a defensive midfielder or, even more importantly, a striker better than Olivier Giroud.
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Giroud is a good player but many agree he isn’t the striker to lead Arsenal to their first Premier League title since 2004.
Not too long ago, the Gunners were also linked with various world class strikers like Gonzalo Higuain and Luis Suarez before ending up with unknown French striker Yaya Sanogo on a free. The unrest that caused amongst the fans forced Wenger to spend big on Mesut Ozil and temporarily brought new life to the team but in the end, they were still a powerhouse midfielder and a 20-goal striker away from winning the league.
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Jose Mourinho spent big on top players Cesc Fabregas and Diego Costa early in the window two years ago which sent out a clear message to their rivals and they went on to win the league with ease.
It seems the Arsenal manager is hoping for similar results by following a similar approach this summer.
The highly rated midfielder Granit Xhaka joined the club for £30 million in May and more recently the club activated Jamie Vardy’s £20 million release clause.
After Vardy's 24 league goals last season, Wenger may feel with Ozil and Xhaka in midfield, they will benefit from the runs the Englishman to create a steady supply of chances for the poacher.
However Wenger rarely spends much money on players over 25-years-old and is well known for letting those over 29 leave the club so this latest transfer attempt shows the Frenchman is willing to change his ways for the club to succeed.
In Sir Alex Ferguson’s last season he spent £25 million on Robin van Persie - who was 29 at the time - and proved a key figure in helping Manchester United win their 20th title - proving age isn’t a factor with every player.
It appears the Arsenal boss is slowing taking notes from rival managers who have won the league recently in order to build a side capable of winning the league next season, and is even willing to spend more to get the players he wants.
But Arsene Wenger's biggest problem has got to be turning these rumours into concrete deals. As discussed above, Arsenal have been linked with big players in the past and still managed to fall at the final hurdle. If the Gunners are serious about challenging for the title next season, it's time for them to put their money where their mouth is.