Slaven Bilic made his punditry debut for ITV Sport during Friday night’s opening Euro 2016 match between France and Romania - but he’ll be lucky if he’s invited back to the 2018 World Cup finals at this rate.
Analysing the action at half-time, the West Ham boss appeared to swear while discussing a clear chance Romania missed early in the opening 45 minutes.
ITV are reportedly adamant that Bilic “stumbled over his words and did not use any inappropriate language” - per the Telegraph - but you can judge for yourself whether or not he dropped the F-bomb by watching the video further down this page.
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Mark Pougatch, presenting for ITV, simply laughed after Bilic’s supposed live TV gaffe - indicating that he didn’t see anything wrong with the manager’s comments.
However, Emmanuel Petit gave a knowing nod to Pougatch, suggesting he might have thought the same as many people on Twitter.
Video: Bilic ‘swears’ on live TV
Bilic delighted at full-time
Bilic cut a delighted figure at the final whistle after Dimitri Payet, West Ham’s star this season, banged in the winning goal for Les Bleus.
But fortunately for ITV, there were no more sweary incidents from the Hammers’ boss after the match.
Did Slaven Bilic drop the F-bomb? Have your say by leaving a comment below.