There's no two ways about it, Roman Reigns is still struggling to win over the WWE Universe despite - and in all likelihood because of - the emphatic push he continues to receive from the powers that be.
The WWE have tried numerous tactics in a bid to get Reigns truly over with fans, from teaming him with a former ally in Dean Ambrose to unleashing an 'angry' Reigns on The Authority, but nothing has worked so far.
The latest idea suggested by some would see The Big Dog utilise the services of Paul Heyman. Often criticised for his poor mic work, Reigns could certainly benefit from someone so adept at cutting a promo. In the eyes of Stone Cold Steve Austin, however, that would be just about the worst thing the WWE could do:
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"You cannot put Paul Heyman with Roman Reigns," The Texas Rattlesnake explained in an interview with Sports Illustrated.
"People would know you're putting Paul Heyman with him because there is a problem. And I love Paul. Nobody loves Paul more than I do or has more of an appreciation for how he helped me and was an instrumental part of my career."
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Unfortunately for the WWE, Austin might be right. While Heyman would undoubtedly be able to inject some life into Reigns' work in and around the squared circle, any partnership would also highlight the issues the former Shield member has with connecting with the WWE Universe.
Obviously, with his current 'guy' Brock Lesnar far from a regular on WWE TV, Heyman does have the time to spend on helping another Superstar take their career to the next level.
As Austin points out, however, Reigns - and his faults - are already too well established on the main roster for Heyman's arrival not to raise suspicion:
"Paul Heyman works with Brock. The magic works between Brock and Paul because of their dynamic and their chemistry," he said.
"If you put him with Roman Reigns, people will know that Paul E.'s the band-aid."
While a link up in the near future seems highly unlikely, Heyman does appear to be a big fan of Roman Reigns. Back in April he touted the former NFL prospect as the future of the business:
"Now that we are seeing a new era, which it seems to be the Roman Reigns era, either Roman Reigns will continue his ascent to the top to be 'the man' - undisputed, absolutely head-and-shoulders above of everybody else, number one - or he will be the lead player in an ensemble cast," he told CBS Sports.