When Daniel Bryan was forced to admit defeat and retire as a WWE Superstar earlier this year, the organisation lost one of its most popular wrestlers.
During his time in the WWE, the Yes! Movement leader had developed a rapport with the crowd that few Superstars ever manage, and Vince McMahon and co. are still searching for someone to fill that void.
According to one rumour today, speculated upon by SB Nation's Cageside Seats, they may now have settled on just who the 'next Daniel Bryan' could be, and they have a plan in place to make sure it happens.
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Per Cageside Seats' rumour page, the word is that Sami Zayn has been earmarked to enjoy a Daniel Bryan like rise up the WWE pyramid in the near future.
The theory is that because Zayn has "a likeable personality and is a good worker", the WWE Universe will get behind him like they did when Bryan was doing his best to establish himself on the main roster.
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While the outlook for the 31-year-old sounds positive - who wouldn't want to follow in the footsteps of a former Heavyweight and Intercontinental champion who was adored by the fans - in order to make sure he gains the sympathy and support of the crowd, things might not start off so well moving forward.
Again per Cageside Seats, Zayn will be booked to lose a lot of matches over the coming weeks and months in order to get the WWE Universe well and truly on his side. His victory over Cesaro on RAW last night might be his last in a while.
Ultimately, this will allow him to be seen as a Superstar who has risen from the bottom to fight back against the WWE hierarchy, much like Bryan.
What that means for the Canadian wrestler's chances in this weekend's Money in the Bank Ladder Match remains to be seen.
Already seen as having little more than an outside chance at grabbing hold of the briefcase on Sunday, if the WWE really are planning to knock Zayn down so they can build him up as the new Bryan, fans should not be expecting to see him be the last man standing at the T-Mobile Arena.
Obviously replacing Daniel Bryan is a virtually impossible task for the WWE.
Their rumored plan involving Zayn, though, will appeal to plenty of WWE fans who have been quick to appreciate the indy veteran's ability since he returned to the main roster at the 2016 Royal Rumble.