You have to feel a little bit sorry for Lee Chapman, the Leicester City fan who has become a minor celebrity over recent weeks because he looks a little bit like Jamie Vardy.
The 29-year-old, a postman by trade, has decided to cash in on his new-found fame and who can blame him?
Lee has taken six months off from his proper job in order to work full-time as Vardy’s lookalike but it’s becoming increasingly clear that he’s receiving a worrying level of abuse and hate from the public after it emerged that the Leicester City striker has blocked him on social media.
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Vardy’s wife, Rebekah, also blocked Lee - after labelling him a “stalker” - before recently unblocking him again following a string of messages from fans on Twitter.
It all started so well for Lee who, in a feature by ShortList, described being pulled onto the Leicester team bus and being called a “full-kit w*nker” by his hero, Vardy, as one of the best moments of his life.
Video: Vardy asked why he blocked lookalike
But things have turned sour very quickly.
Ahead of England’s third and final Euro 2016 group-stage match against Slovakia, Vardy was asked by a Russian journalist why he’d blocked Lee on Twitter.
This is how he responded…
"Am I not allowed to block anyone?” Vardy hit back. “There are a lot of people blocked on my Twitter."
Vardy's lookalike responds
Shortly after Vardy’s press conference, Lee posted a photo of himself in an England kit sitting on a model sheep - don’t ask why - alongside the caption: “Do I care!!! #ChatShitGetBlocked”
Modern football, eh?
Should Jamie Vardy’s lookalike call it a day or carry on? Have your say by leaving a comment below.