L.A. Lakers legend Kobe Bryant's special Ghostbusters advertisement aired during the half-time break in game seven of the NBA Finals last night and it's shown that the Black Mamba is certainly keeping himself busy in his post-NBA career.
“My vision is bigger than that,” said the Black Mamba at the beginning of the spot. “We built a whole studio in China!”
Whilst we can't give you any details on this mysterious and quite possibly phantom studio in China, according to The Hollywood Reporter‘s Patrick Brzeski, Kobe is set to spend some time in China this summer.
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The report states that the five-time NBA champion will appear on the premiere episode of The Players, a Chinese reality TV show. The show will put celebrity contestants in basketball-related challenges against teams made up of unusual types of players like Mongolian strongmen, wheelchair athletes, Thai warriors, South Korean runners, and dwarf basketball stars, according to msn.com.
If the celebrity team loses three games, they will then have to engage in some sort of intense training challenge. Chinese basketball players like Yao Ming - who pioneered the growth of basketball in China when he was drafted by the Houston Rockets in 2002 - and Yi Jianlian, as well as Asian TV and movie stars will also appear on the show.
Bryant is a legitimate draw in China and is one of the most popular faces from the NBA in Aisa. Partnering with Nike, Kobe has made his presence felt in the country over the last decade and has had several media tours. The Chinese refer to the former shooting guard as 'Little Flying Warrior' and his retirement game was a big spectacle in the country.
Bryant, of course, launched his Kobe Inc company this year which is set to see Vino stray into TV and movie production.
Talking to ESPN last year, the 18-time All-Star stated that he is as committed to his new venture as he was to winning during his time on the hardwood and Kobe's legendary work ethic means he's unlikely to stop until he succeeds.
"We want to own and help grow brands and ideas that challenge and redefine the sports industry while inspiring," Bryant said. "If it doesn't have the limbs of the sports industry, which I understand extremely well, then I probably won't touch it."
"I want to be a part of something and if you want to be a true entrepreneur you have to put skin in the game," Bryant said. "At this stage in my life, I don't have the interest in taking on any more endorsements."
Kobe Bryant doesn't look like he's going away, folks.