The race to sign Spanish striker Alvaro Morata is hotting up.
With reported interest from Arsenal, Chelsea and Manchester United, Morata is set to become the subject of the summer’s biggest transfer saga.
Reports in Spain claim Real Madrid have informed Juventus that they will activate the 23-year-old’s €30 million but Los Blancos have no interest in keeping the player.
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Madrid will look for a swift sale upon Morata’s return and are looking to make a huge profit.
Of course, Morata’s performance at Euro 2016 could impact his price tag but Spanish newspaper Marca claim Madrid have already set an initial fee on the striker.
And it’s a fee that will make Arsene Wenger, Antonio Conte and any other interested parties wince.
Madrid are reportedly prepared to sell Morata for €75m.
Risky from Madrid
For a striker who remains unproven at the top level - he scored seven goals in Serie A last season, and the Premier League is a step up from the Italian league - Madrid are certainly taking a risk by slapping such a huge fee on Morata’s head.
Especially if they are desperate to sell. If no bids come in, the Champions League winners could be left with a striker they only wanted for business purposes.
However, it’s not too bad if Madrid view Morata as a worthy competitor to Karim Benzema in the starting line-up but are also weighing up the benefits of selling him.
What is certain is that there are many more twists in the story.
Spain's leading man
The forward got off the mark at Euro 2016 with a brace in the 3-0 win over Turkey. Slowly but surely, he is beginning to convince Spain that he is the main to lead the line for La Roja.
Morata missed several opportunities in the opening game against the Czech Republic and believes it was his perseverance that inspired his two-goal display last Friday.
“I wasn’t able to take advantage of my chances in the previous match but I kept believing in myself and my teammates,” Morata said, per Gazzatta World. “I knew the goal was going to come sooner rather than later, but it [scoring the first one] took the weight off my shoulders.
“In the first match we were facing one of the best keepers in the world [Petr Cech] and I wasn’t sharp enough.”
Spain, and in particular Andres Iniesta, were at times unplayable against Turkey and Vicente del Bosque will be impressed with what he has seen so far.
“The squad is playing at an incredible level right now,” Morata continued.”My teammates are driving me to become a better, more complete player.”