On Sunday night, at the Money in the Bank pay-per-view, the WWE stunned everyone as Dean Ambrose walked away with the WWE World Heavyweight Championship.
The Lunatic Fringe triumphed over Kevin Owens, Chris Jericho, Alberto Del Rio, Cesaro and Sami Zayn to climb the ladder and attain the Money in the Bank briefcase, which he cashed in less than an hour later to pin Seth Rollins for the title.
The WWE apparently knew that Roman Reigns had violated their Wellness Policy, so punished him with the clean loss to Seth Rollins and then having Ambrose come away with the title so he wasn't automatic number one contender for a rematch anymore.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250-word test article: http://gms.to/haveyoursay4
It seems like the decision to take the title off Reigns and give it to Ambrose was an incredible idea, as the stats for Monday Night Raw have come in.
According to figures from Showbuzz Daily, Monday's edition of RAW - the first to feature Ambrose as the World Heavyweight Champion drew a much bigger audience than the last RAW of Roman Reigns tenure with the title did.
This week's RAW, which also dealt with all the fallout from WWE's Money In the Bank pay-per-view, drew 3.467 million viewers. That number is up 17% from last week's 2.97 million viewers, with more than 500,000 viewers tuning in to see Ambrose the Champion.
For this week's show, the first hour drew 3.420 million viewers, the second hour drew 3.562 million viewers and the final hour drew 3.420 million viewers.
Those last numbers are incredible, because, in the past few weeks, the final hour of RAW has seen a steep, steep decline in viewership as fans turned off in their hundreds of thousands.
Of course, having a number one contender's match between Roman Reigns and Seth Rollins helped to keep the fans interested, but it just goes to show how much taking the title off Reigns has reinvigorated the WWE Universe.
That match ended in a no-contest draw as both superstars were counted out, setting up a triple-threat match between all three of the former members of The Shield, an encounter fans have been looking forward to since they split up two years ago.
According to Wrestling Inc, RAW was #3 on cable for the night in viewership, behind Rizzoli & Isles and Major Crimes, and #2 in the 18-49 demographic, behind Love & Hip-Hop.
So, the Dean Ambrose era has started off well. Fingers crossed it doesn't dip anytime soon.