Novak Djokovic is once again the hot favourite to win Wimbledon.
He has won five of the last six Grand Slams, and is well on his way to achieving a calendar Slam for the first time since Rod Laver managed this great feat in 1969.
His strongest opponent is likely to be second seed Andy Murray, whom he beat in the last two Grand Slam finals in Paris and Australia respectively.
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Djokovic has beaten Murray in 13 of their last 15 contests, so what can the Scot do to break this stranglehold?
Here are five things the Scot must do to ensure he has a good chance of dethroning the Serbian.
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1) Serve Smart
Murray has worked extensively on his service recently, and with a lower ball toss, is regularly sending down first serve bombs at around 135 mph.
His second serve is also much less vulnerable to attack than before, but against a returner of the Serbian's quality, he needs to get a very high percentage of first serves in play.
Taking a bit of pace off the first delivery and going for depth, placement, and variety instead, would seem the smart thing to do.
2) Don't Give Djokovic Angles to Hit Winners
Murray is perfectly capable of going toe-to-toe with Djokovic from the back of the court.
He needs to be patient in these baseline rallies and is probably better off going up the middle of the court and not providing his opponent with the angles from where he can be so dangerous.
3) Mix it up and Come to net
Andy Murray has great subtlety and variety to his game.
Trying to break up the Serbian's robotic rhythm with changes of pace, spin, and the occasional drop shot and lob seems a sound tactic.
The odd foray to the net, where he is pretty useful after his Davis Cup doubles experience, would also provide Djokovic with a "different look."
4) Believe he can win
Self-belief is probably the most important ingredient for any top class competitor.
Murray has defeated Djokovic in finals at the US Open and at Wimbledon, albeit not recently.
His game is in fine fettle at the moment, and the way in which he came back from a set and 0-3 down to dismantle the huge serving Milos Raonic in the final at Queen's, should give him a lot of confidence.
He also has Ivan Lendl, who was his coach the last time he won his Grand Slam titles and his Olympic gold medal, back in his corner.
5) Win the Huge Points
The ability to produce his A-plus game in these match-defining moments is what separates Djokovic from the rest. If Murray can match him in this department it will help his cause enormously.
If the two do meet in the Wimbledon final, and the Scot plays out of his skin, then he definitely has a fighting chance.
However, it would be brave and probably foolish to bet against Novak Djokovic coming out on top once again.
Who is YOUR pick to win Wimbledon this year? Have YOUR say in the comment section below!