Kevin Owens and Sami Zayn could fight forever. This is what we keep hearing from the commentary team, from the video packages, and even from Owen and Zayn themselves.
That idea suits most pro wrestling fans just fine. Owens and Zayn are two of the finest wrestlers (or sports entertainers if you prefer) in the world and their matches are always skilful, entertaining and brutal in fairly equal measures.
Each interaction between them seems to add fuel to an already raging fire built on bitterness and revenge.
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The feud between Kevin Owens and Sami Zayn is undoubtedly one of the best WWE fans have seen in a long time, their on-screen enmity will almost certainly never completely run its course.
And that's why the brand split must separate them. Fans aren't bored of seeing them fight time and time again, yet. But it will happen if they stay in the same brand.
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Owens and Zayn have been fighting with and against each other for almost 15 years. Travelling the world as El Generico and Kevin Steen they teamed together on and off all over the world between 2004 and 2009, and have fought against each other ever since.
Generico became WWE's Sami Zayn in early 2013 and when Kevin Steen joined him, as Kevin Owens, late in 2014 they picked up where they left off, albeit with an enforced break due to a serious injury to Zayn, which Owens, of course, tried to take credit for.
Splitting them between the brands doesn't mean fans will never see them fight again. It does, however, mean those fights will be meaningful and highly anticipated when they do occur.
There will, inevitably, be opportunities post-split for the brands to compete against each other on some yet to be determined pretext. Certain pay-per-views will feature both brands and it is likely there will be a number of cross-over matches in those.
So, imagine for a moment, RAW and SmackDown must each provide a representative for 'insert chosen gimmick here', within the brands the representative are chosen, Sami Zayn for his brand, Kevin Owens for his.
By then they won't have fought, or interacted, for several months, but you know the hatred is still there. Whatever the gimmick, you have a main event quality match virtually guaranteed. And one the fans will be anxious to see.
However, if Owens and Zayn are drafted to the same brand, bearing in mind the talent pools will necessarily be smaller once the roster is cut in half (with a smattering of NXT stars in the mix), the feud will eventually be diluted through over-exposure.
Fans will see them beat each other up under every available stipulation until there's nothing left for them to do. A rivalry which could have continued indefinitely may just fizzle out damply.
It is reasonable to speculate that there will be some method of redrafting or talent swapping between the brands every so often.
Separate rosters is all well and good but a static pool can grow stagnant so it makes sense to rearrange occasionally. With this in mind, splitting Owens and Zayn between the brands need not be a permanent move, but the temporary separation could be exactly what this pair need to ensure they really do fight forever.