The Argentina international, 22, has enjoyed a superb season with Juventus - scoring 23 goals in 46 appearances - and set tongues wagging by telling reporters of his desire to play alongside Lionel Messi.
Six months on from those comments, however, and it seems Dybala was referring to the Argentina national team rather than Barcelona.
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According to the man who brought the left-footed forward to Juventus, Gustavo Mascardi, Dybala has decided to reject a big-money move to the Camp Nou.
Barcelona recently submitted a formal bid for the South American, but Juve have declined the offer after Dybala made it clear that he wanted to stay in Turin.
But why would a player of his quality and immense potential decide to turn down the opportunity to sign for arguably the world’s most glamorous football club?
The reason why Dybala has rejected Barcelona
The reason is simple, according to Mascardi: first-team opportunities.
"It's true that in recent months Barcelona enquired about him, with an offer which was double what the Bianconeri paid for him, but the player first of all felt it is more important to consolidate his experience at the club who are giving him the opportunity to prove himself at the highest level."
Logical decision by Dybala
Luis Enrique would not have been able to guarantee Dybala a regular place in the first team due to the presence of the ‘MSN’ - Messi, Luis Suarez and Neymar.
Dybala has subsequently made the logical decision to continue playing week-in, week-out at the Juventus Stadium.
Mascardi: Dybala has to be Argentina's first choice
Mascardi also believes that his client should be one of Argentina’s first-choice forwards - albeit not at the expense of Messi, who stunned the world by announcing his international retirement following the Copa America final on Sunday night.
"Argentina cannot do without Leo," Mascardi added. "I think they will convince him to change his mind. I am convinced that Dybala has got to be a first choice, together with Messi. Paulo has got to be a key player in qualifying for the next World Cup."
Will Paulo Dybala regret not signing for Barcelona? Have your say by leaving a comment below.