If NBA fans were asked to name every owner in the league, my guess would be that they'll struggle to name more than a handful.
The main reason for that is because the majority of owners prefer to remain in the background and not command too much attention.
There's one particular owner, however, that doesn't fall into this category at all; Dallas Mavericks owner Mark Cuban.
The billionaire is probably the most famous of the 30 NBA owners due to his love of being in the public spotlight.
Some call him arrogant, others call him passionate, but Cuban is always known for speaking his mind and producing memorable sound bites for the media on numerous occasions.
His love for the Dallas Mavericks is unquestionable, though. After purchasing the team in 2000 for $285 million, the franchise is now worth around $1.4 billion thanks, in large, to the businessman and how he's run the organisation.
Under his tenure, the Mavs won their first championship in 2011 and have been a playoff team in almost every campaign.
Despite the success he's had with the team, it's clear that the 57-year-old isn't in it purely for financial gain and just loves owning the team. He may be the only owner that sits on the bench with his players, that's how involved he is.
Former Microsoft owner Steve Ballmer purchased the Los Angeles Clippers for a record $2 billion in 2014 and featuring on Bill Simmons' Any Given Wednesday show on HBO, Cuban said even a bid in excess of that would not see him sell his team from Texas.
Simmons asked him if he would turn down $3 billion, to which he replied: "Yeah. What do I need $3 billion for?"
We must put this into some context. Cuban has a net worth of $3.6 billion (as of February 2016), so it would be easier for him to turn down that sum of money compared to most people.
But still, having spent $285m on the team, that would be a considerable profit to say no to. That's all hypothetical, though, as it would be almost impossible to see anybody bidding that amount of money to purchase the Mavs.
The Southwest Division outfit and Cuban have bigger things to worry about at present as free agency began today.
The Mavs are hoping to be one of the most active teams on the market as they seek to compete with the best teams in the west again.
Reports say they will be meeting with multiple players over the coming days such as Miami Heat center Hassan Whiteside and Memphis Grizzlies point guard Mike Conley.
Both players would significantly improve Dallas and give them an upgrade on what they currently have.
After the debacle surrounding DeAndre Jordan last summer, Cuban and the Mavericks will hope for better luck this time around.