Liverpool are ready to cash in on Joe Allen despite the fact that manager Jurgen Klopp remains a big fan of his, reports the Daily Mail.
The diminutive midfielder divided opinion amongst Liverpool fans last season with some completely unconvinced by his ability to play for the club while others compared him to Barcelona legend Xavi.
Having played a key role for Wales en route to the European Championship semi-finals, Allen has certainly been closer to the latter consensus. But far from convincing Liverpool's transfer committee to offer him a new deal, they have instead chosen to raise the asking price.
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The same report claims interested clubs will now have to fork out as much as £14million to sign him this summer despite the fact he has just one year remaining on his Anfield contract. It had previously been reported that Liverpool would sell for £10m while Swansea had a bid worth £8m turned down last month.
That would still represent a loss on the £15m that Liverpool paid for Allen back in 2012 when Brendan Rodgers claimed he would have paid 'many more millions' if Swansea had demanded it. There is no doubt that he has not met the expectation placed on him back then but it also seems he has some influential fans on Merseyside.
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It is claimed in the same report that Klopp is indeed a fan of Allen's; something that his growing prominence in the first-team towards the end of last season suggested. He is also a popular figure in the dressing room and his potential departure will make a widespread impact.
But Klopp cannot offer Allen the reassurances that he deserves. Emre Can, James Milner, Adam Lallana and Jordan Henderson will all be vying for a place in midfield next season while much is thought of Serbian starlet Marko Grujic. Liverpool have also been linked with Borussia Monchengladbach midfielder Mahmoud Dahoud.
Allen himself has made it clear that he wants to stay at Anfield but will surely see the value in moving to one of the Premier League's so-called smaller teams. At 26-years-old, he is at the right age to sign a lucrative long-term deal but will not want to do that if his is offered a peripheral first-team role.
It is also deemed a very good time to sell a player. Euro 2016 has effectively boosted Allen's reputation across the Premier League while a number of high-profile transfers have inflated fees further.
Liverpool's transfer committee recognise the significance of Arsenal paying £35m for Granit Xhaka and Manchester United agreeing on a £26m deal for Borussia Dortmund star Henrikh Mkhitaryan.