When, this week, Conor McGregor and his team released a six-minute long video showcasing a sparring session with former IBO boxing champion Chris van Heerden, they did so in the hope that it would boost his boxing credentials amongst fight fans.
But, while the impressive footage may have had that effect on many of the 40,000-plus people who've watched it so far, the video has being slammed by van Heerden himself today.
Taking to Twitter after the 'mini-documentary' went live, the former Welterweight champion called out McGregor for what he sees as a very favourable editing job that made the Irishman look better in the ring than he really is:
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250 word test article: http://gms.to/haveyoursay4
Although the clip is six minutes long, there's no doubt that it isn't one long clip of the duo's sparring session. The footage is clearly cut up at several points, and you can hear a voice calling out 30 and 10-second warnings for the end of rounds.
The fact, too, that the video shows the same sparring session as one captured in a less-flattering clip last month, suggests that there might be some McGregor lowlights that have been left out of this 'official' version.
As part a new mini feature series entitled 'The Mac Life', it was never going to portray the Irishman in a particularly negative light. However, it seems like they've gone too far in scrubbing out the work done by van Heerden, and the South African isn't happy about it.
With his first UFC 2002 press conference with Nate Diaz scheduled for later this week, McGregor will have been expecting to take some heat over the next few days.
He probably didn't expect that heat to come from individuals who have been part of his own training camp, however.