Oh to be a Manchester United fan right now. It's been a weird couple of years for those linked to the red side of Manchester.
Since Sir Alex Ferguson's departure from Old Trafford, the Red Devils have gone on a cataclysmic downward spiral which has led to them appointing three managers in three years. Hardly familiar territory for those in red.
After all, Fergie's residency at the Theatre of Dreams lasted an impressive 26 years, a spell that is unparalleled in the world of football and hasn't been surpassed in terms of domestic achievements.
SUBMIT AN ARTICLE
Apply to become a GMS writer by signing up and submitting a 250-word test article: http://gms.to/haveyoursay5
The appointment of David Moyes, under Ferguson's requisition, was supposed to be the start of a new chapter in the illustrious history of one of England's most triumphant clubs.
That appointment didn't even last a full season with Moyes being sacked from United after finishing seventh in the league and failing to qualify for any form of European football for the first time since 1990.
A season of exceedingly shocking performances and under achievements in both domestic and European football led to the hiring of Louis van Gaal, a manager whose CV greatly surpassed Moyes in terms of acquiring silverware.
Van Gaal's presence brought United back to the promise land of Champions League football, albeit for a brief period, with an early exit steering the two-time Champions League winners to another early exit from the Europa League.
Big names such as Angel di Maria, Radamel Falcao, Bastian Schweinsteiger, and Memphis Depay were brought in to the commendation of the fans.
However, big names never bring big success, as fans and critics alike were quick to discover, and Van Gaal's two year spell in Manchester came to a close, having only won the FA Cup upon his last game.
Hardly the fulfillment Van Gaal envisioned when he stepped into the hot seat back in 2014.
But perhaps the most concerning piece of this jigsaw puzzle isn't what's portrayed in front of Old Trafford on a Saturday afternoon, as the dilation of the club's global brand has been an unstoppable factor in the club's financial success.
You see, since Ferguson's final farewell in 2013, the club's commercial activity has increased dramatically. Yes - the commercialisation of sport as we know has become a completely different world in its own right. Football without advertisements and endorsements wouldn't be the global phenomenon it is today.
That being said, there is a line.
The release of 'Independence Day: Resurgence' has been generating a large amount of impetus on social media, with the sequel to the 1996 smash hit predicted to bring in familiar figures at the box office.
So it may have come as a surprise to many when a few detectable faces were present during a television spot for the up and coming sci-fi epic.
Wayne Rooney, Juan Mata, Chris Smalling, and Daley Blind starred in a short advertisement alongside Jeff Goldblum, as the United stars are seen to be fighting off extra-terrestrial spaceships in what is an all to cringey commercial.
No surprise that this video went viral instantly for all the wrong reasons, but you'll be dumbfounded to know that this isn't the first time that the club have been involved in a bit of silver screen endorsement..
Alongside Independance Day, Manchester United have appeared in TV spots for 'X-Men Apocalypse' and 'Deadpool' - two films that went on to dominate the box office.
As expected, over half of United's revenue comes from commercial activity, with global brand deals superficially strengthening assets and enhancing the club's global brand.
Whilst this may seem like the perfect tonic for any club to supple on, in the case of Manchester United, it could be a sour concoction.
Contrary to United, for the likes of Barcelona, Real Madrid, and Bayern Munich, this isn't an issue. The combination of domestic and commercial success is an accustomed amalgamation. Eminence on the field validates their popularity worldwide, a driving factor to why these clubs have such a universal fan base.
Yet, while we all know that Manchester United are one of the leaders in terms of a worldwide following, having developed through years of success under the leadership of Sir Alex Ferguson, how long will it be before this brand dissolves without any real silverware to accompany their colossal club?
The fans knew that this would be a 'transitional' period for the club, but the fact of the matter is, no real progress has been made whatsoever.
Big name signings and billboard covers bring in big bucks, but gone are the days where visiting fans feared an away day against all the glory of Manchester United.
Jose Mourinho's appointment has talked the talk for the club. It's fairly transparent to everyone how well this appointment has been received on the red side of Manchester. It's reasonably comprehensive.
But now it's time for them to walk the walk. United need to step out of the shadows and immediately mould themselves back into the daunting juggernauts of yesteryear.
Mourinho has already worked his magic in the transfer window, with the likes of Eric Bailly, Zlatan Ibrahimovic and likely Henrikh Mkhitaryan, all joining the Red Devils this summer.
Time will tell just how influential Mourinho will be, but one thing is for sure, Mourinho’s quest in re-establishing Manchester United will prove just how special he really is.
Can Jose Mourinho bring the glory days back to Manchester United? Leave us YOUR thoughts in the comment section below!
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms