The WWE were put in a difficult position last month when Roman Reigns fell foul of the Wellness Policy and was subsequently banned for 30 days.
Having been on the receiving end of a relentless push to the top of the roster, the company had no choice but to address the Big Dog's absence head on, rather than simply ignore it or reference a kayfabe injury as they've done with banned stars in the past.
Speaking on the latest edition of his 'Talk is Jericho' podcast, Chris Jericho has praised the WWE for going down the more honest route, whilst also suggesting it will help both Reigns and the credibility of the business in the long run:
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"I think they have to because he's the top guy in the company and his push over the last few years has been astronomical, and he gets a huge reaction," Jericho said when discussing the WWE's decision to have the likes of Seth Rollins and Dean Ambrose openly talk about the ban on WWE TV.
"Whether you like him or not, he's definitely a polarizing figure, and people make noise for him. So I think by acknowledging it, you own it. You've got a big zit on the end of your nose and you say 'look at my zit on the end of my nose' and people kind of get disarmed.
"They can't use that as ammunition anymore. It's the elephant in the room. They've said it enough times, so I don't think it really matters."
Jericho has been around long enough to know that the more WWE tries to hide things, the more likely the fans are to make a big deal out of it - especially in the social media age we live in.
And, while Y2J believes the WWE's actions have helped legitimise the Wellness Policy as a whole because, "if there was anybody they'd try to protect it would be (Reigns)", the veteran also believes Reigns could benefit thanks to WWE relentlessly acknowledging the suspension while he has been out:
"...In less than two weeks he's gonna be back and they'll be one night of people heckling him probably for a bit and then it's gonna be gone, move onto the next thing.
"I think it was a smart move for them to take ownership of it because if you don't then you're almost manifesting it to a bigger thing.
"It's like you're trying to hide it, and they're not trying to hide it."
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