There now appears to be every chance that France international Paul Pogba will become the world's first £100 million player this summer.
Pogba, 23, has quickly established himself as one of the leading midfielders in Europe and that has duly led to a great deal of interest in his signature.
While La Liga outfit Real Madrid continue to be heavily linked with a move for Pogba, it's his former club, Manchester United, who have made themselves front-runners in recent days.
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Sky Sports have today reported that the Old Trafford hierarchy are in talks with Juventus over a mega £100m move for their ex-player.
It would, of course, shatter records and arguably change the dynamic of football forever.
But is Pogba the only professional worth such a hefty sum? Well, if this deal does materialise, don't be entirely surprised if the £100m trend begins.
Here are five other players worth as much as Pogba:
You just have to start with Barcelona superstar Lionel Messi. The Argentina international may well have endured a torrid couple of days after being sentenced to 21 months in prison for tax fraud - he won't spend time in jail because of the Spanish system - but he's still arguably the best player in world football.
His track record truly speaks for itself; in the past two seasons, the Barca ace has racked up 69 goals in 71 La Liga outings and played a huge role in his side's consistent success.
At the age of 29, Messi clearly still has so much more to give, but it's starting to look likely that he will end his career at the Camp Nou.
Will anyone really pay £100m for a 31-year-old? The answer is probably no, but this is Cristiano Ronaldo that we're addressing.
The Real Madrid ace, who is currently gearing up for a Euro 2016 final with Portugal, is still an extraordinary force in the game and it would be foolish to write him off just yet.
Ronaldo has previously insisted that he can continue playing the game into his 40s, so we could yet witness another decade of the phenomenon.
With Chinese teams paying ridiculous money for players - Shanghai splashed £45 million on Brazil forward Hulk - it would be crazy to dismiss the notion that Ronaldo could still move on for a fee in the region of £100m.
Gareth Bale may well have been outdone by club teammate Ronaldo during Wales' heartbreaking 2-0 Euro 2016 semi-final defeat at the hands of Portugal on Wednesday, but he's still widely recognised as a superstar.
Let's be honest, there's no way that the Real Madrid hierarchy would even consider moving the Welshman on for anything less than £100m.
It's clear for all to see that Bale, who netted on three occasions during the European Championships, will eventually dethrone Ronaldo as the 'King of Madrid'.
Much like Bale, Antoine Griezmann has done his credibility absolutely no harm over the last few weeks. Griezmann, 25, is currently the leading scorer at Euro 2016 and there's every reason to believe that he will be named the Player of the Tournament.
Ultimately, though, there appears to be absolutely no chance that Griezmann will depart Atletico Madrid in favour of a huge-money move anytime soon.
The versatile forward recently put pen to paper on a new deal in Madrid, but if he produces yet another extraordinary campaign then a transfer really could be in the offing.
Neymar is another player who has just signed a lengthy contract. Indeed, Barca recently confirmed that the Brazil international will remain at the club for the next five years, but that doesn't necessarily mean that one of Europe's powerhouses won't make a move over the coming years.
Still only 24-years-old, Neymar has his best years in front of him and will surely secure the prestigious Ballon d'Or award sooner rather than later. A £100m move for Neymar unquestionably won't happen just yet, but it's something that shouldn't be ruled out.
Which players would you put in the £100m category? Have your say below!