If Arsenal don't sign a new, top-class striker this summer, they never will.
Alvaro Morata, Alexandre Lacazatte and Romelu Lukaku are all reported targets for the Gunners amidst the club's dire need to bolster their attacking options.
Olivier Giroud is currently their only out-and-out striker and whilst an excellent player on his day, the general consensus amongst fans is that he isn't good enough to win Arsenal the Premier League.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250-word test article: http://gms.to/haveyoursay4
Article continues below
If recent transfer activity is anything go by, though, it would appear Arsene Wenger is aware of this.
And he's been handed a boost in his quest to sign a talented centre forward.
Article continues below
According to the Mirror, Morata - whose buy-back clause was activited by Real Madrid recently - would prefer a move to Arsenal over Chelsea because they can offer Champions League football.
Good news for the Gunners, then - but there's a problem.
Despite re-signing Morata for a meagre £23 million, Los Blancos want an eye-watering £65 million for the Spain international.
That's quite some cheek from Real asking for almost triple the price they paid for him, but the same report suggests both Arsenal and Chelsea are willing to meet their demands and break their respective transfer records.
Whether Morata is worth such an astounding fee remains to be seen, but after helping Juventus along to a fifth-straight Scudetto last season and scoring three goals for Spain at Euro 2016, he's certainly capable of reaching his vast potential.
As mentioned, though, Arsenal have other options.
The same source claims discussions have also taken place to sign Lacazette from Lyon.
The 25-year-old has a reasonable release clause of £34 million but, much like Real, the French outfit are holding out for more, which has put off Arsenal.
One way or another - willingly or unwillingly - it would seem Wenger needs to break the bank to get one of his rumoured targets.
But for club legend Thierry Henry, Arsenal already have the resources they need going forward.
The former France international rates countryman Giroud and believes he would thrive from having Alexis Sanchez alongside him upfront.
He told Sky Sports: "I've said it many times - Giroud is very good at what he does. He's a very good player but he needs to play with someone.
"Giroud, with his back to goal, is very good; you saw the goal against Ireland when Giroud flicked on and Griezmann scored.
"He can't turn and outpace anyone, Giroud, but in Griezmann he has a guy he can feed. It's a great partnership. They share the workload of scoring goals.
"I never doubted what he can do but I think he's better with someone alongside him.
"Sometimes I watch Arsenal and think it would be great to see Sanchez behind Olivier. Giroud is the perfect striker to play with a guy that runs in behind."