Arsenal have shrugged off their infamous reputation for selling their best players to rival clubs in recent years.
Cesc Fabregas and Samir Nasri both departed north London five years ago in search of silverware and were soon followed by Robin van Persie, who so unceremoniously swapped the Emirates Stadium for Old Trafford in 2012.
Times have changed, though; the pull of playing for Arsenal appears to have returned.
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Mesut Ozil joined from Real Madrid in 2013 and appears happy, while Alexis Sanchez completed a big-money move the following year and looks set to stay for a third term.
However, that doesn't mean to say Arsenal don't face a challenge in keeping their star duo.
Predictably, Arsenal are expected to swiftly rejected the Serie A side's advances and the club's fans are just as unimpressed, regardless of the exact offer.
It's probably worth taking said rumours with a pinch of salt given the same report claims Arsene Wenger is willing to cash in at the right price and that Sanchez is keen on a move to the Juventus Stadium.
The suggested fee also raises some question marks. In a world where Alvaro Morata is worth £65 million and Paul Pogba could join Manchester United for £100 million, would Juventus really have the audacity to bid as little as €35 million?
Perhaps so, but following two excellent seasons in the Premier League, Sanchez is comfortably worth at least the £35 million Arsenal paid Barcelona in 2014.
Irrespective of interest in the Chile international, Wenger must do all he can to keep hold of a player vital to his hopes of winning a fourth Premier League title.
Arsenal have made a promising start to the summer transfer window in signing Granit Xhaka and, amidst rumours a top-class striker could soon follow, they can't afford to lose such an integral player.
Club legend Thierry Henry certainly hopes Sanchez stays and believes Wenger would be wise to play him upfront, alongside Olivier Giroud.
He told Sky Sports: "Sometimes I watch Arsenal and think it would be great to see Sanchez behind Olivier. Giroud is the perfect striker to play with a guy that runs in behind.
"I've said it many times - Giroud is very good at what he does. He's a very good player but he needs to play with someone.
"Giroud, with his back to goal, is very good; you saw the goal against Ireland when Giroud flicked on and Griezmann scored.
"He can't turn and outpace anyone, Giroud, but in Griezmann he has a guy he can feed. It's a great partnership."