What price would you put on Antoine Griezmann's head after this summer's European Championships?
The French striker is almost nailed on to win the golden boot after scoring six goals in six games for Les Bleus, leading them all the way to the final in the process.
His excellent form will come as no surprise to Atletico Madrid fans, who have seen him score 67 goals since joining from Real Sociedad in the summer of 2014. Needless to say, you would need a lot of money to prise him away from Diego Simeone's hands.
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But rewind to 30 months ago and you could have had the diminutive attacker for as little as £12m. Back then he was just a hotshot playing in Carlos Vela's shadow and the San Sebastien outfit had told at least one Premier League they were happy to sell for what now seems a nominal fee.
According to The Mirror, Fulham made an enquiry for Griezmann, then 22-years-old, in an attempt to salvage their Premier League campaign. They found themselves in the midst of a relegation battle and were ready to invest heavily to get out of it.
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However, they deemed the price too high and moved on to an alternative target. Fulham fans will remember exactly who they signed instead but in case you need reminding, it was Kostas Mitroglou.
That's right. The man who would go on to make just three appearances for the Cottagers in that second half of the season was the alternative to Griezmann, who is quite possibly the best striker in the world right now.
To put that disastrous decision in context, Mitroglou would never settle in west London and eventually be sold to Benfica at a £10m loss to the club. With a £12m fee and £40,000-a-week in wages, he cost an average of £150,000 for every minute (EVERY MINUTE) he played.
And how Griezmann and Fulham have drifted apart since then. While Griezmann is playing in Champions League and European Championship finals, Fulham are left rebuilding after getting relegated to England's second tier.
Not only that, but they escaped relegation by a slim margin, finishing the last campaign just two places above the bottom three. Basically, what we are trying to say is, we don't think Fulham are going to get another chance to sign Griezmann.