After weeks of speculation and rumours surrounding the future of the company, the UFC looks like it is finally set to be sold.
According to a CBS affiliate in Las Vegas, Las Vegas Now, the sale of the company is expected to be announced on Monday. The fee for the fighting promotion? A cool $4billion.
The fee for the fighting promotion? A cool $4billion paid by a conglomerate of talent agency William Morris Endeavor, International Management Group (IMG), and private equity group MSD Capital.
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The sale is going to see some changes at the Ultimate Fighting Champion. CEO Lorenzo Fertitta will be stepping down from his role, but he and his brother Frank will remain minority shareholders.
However, Dana White is staying on as President of the company. It seems that White is just so much related to the UFC in public perception that getting rid of him would be weird, like if the WWE tried to replace Vince McMahon during the Attitude Era.
White tweeted out a smiley emoji yesterday, so it seems that he is very happy about something. And with ESPN's Sports Business Reporter Darren Rovell replying to it, it seems it was about the sale.
White himself owns 9% of the company, so will be in line for one hell of a windfall. The dollar-eyes emoji would have been much more fitting.
Conor McGregor has stated previously that he would be looking to become a co-owner during the sale, so we will have to see if he can get himself a share in the company after the takeover.
Rumors of a sale of the company began strongly in May when ESPN reported that the UFC were in advanced negotiations about a deal.
FloCombat then took up the reigns, reporting that the UFC were selling to WME-IMG - which is exactly who is buying the promotion.
The Fertitta brothers bought the UFC back in 2001 for a minuscule $2million. They will be making a tidy profit on their investment, seeing as they own 80% of the company.