This time last year, only the most dedicated of Manchester United fans knew who Marcus Rashford was. The 18-year-old striker broke into Louis van Gaal's first-team plans in 2016 and was so impressive he made it onto the plane to take part in England's Euro 2016 campaign.
Now, Manchester United's megastores can expect to experience heavy demand for 'Rashford' shirts over the course of the next season as his star rises higher and higher.
And one cannot help but compare the youngster's upbringing to that of David Beckham, who himself came through the United academy before going onto the play over 100 games for England, becoming a household name across the world in the process.
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Rashford has a long way to go before he can claim to be heading in the same direction but it is clear he has already made an impression on the man himself. Beckham wanted to show his appreciation for United's next homegrown prodigy by sending him one of his iconic No.7 shirts.
A message penned on the shirt read: "To Marcus, Good luck and continue working hard and playing with joy & passion. Love David Beckham 7."
Rashford was obviously so excited by the sight of his present, he snapped a picture and posted it on Instagram.
With the picture, he wrote: "Nice to be appreciated by one of the best."
As you can see by some of the comments, plenty of Manchester United fans think Rashford will soon deserve the iconic shirt once held by George Best, Eric Cantona, Cristiano Ronaldo and, of course, Beckham.
However, he will first have to pry it from Memphis Depay who, in his first season at Old Trafford, has failed to live up to the expectation that the shirt invites.
Rashford, who currently wears the No.39 shirt, can expect a change to his squad number regardless of whether he wants one or not.
According to a report in the Sunday Mirror, Jose Mourinho is set to make a host of changes to the first-team squad numbers because he does not like having any player with a number over 30.
He is willing to make an exception if the player has a good reason but Rashford, Jesse Lingard (No 35), Matteo Darmian (36), Cameron Borthwick-Jackson (43), and Tim Fosu-Mensah (51), could all change.
Bastian Schweinsteiger (31) may also have to change but Mourinho is not keen to enforce the rule with an iron fist.