Although he ended up on the losing side in Sunday's European Championship final, Dimitri Payet did much to enhance an already growing reputation with his performances for France throughout Euro 2016.
The 29-year-old West Ham midfielder scored three goals in France's seven game run to the final and was named the best player in the tournament on UEFA's player barometer scale.
His standout displays have seen speculation that a move to one of European football's powerhouses - namely Real Madrid - could be in the offing this summer. Speaking today, however, West Ham co-chairman David Sullivan has sought to quash such speculation by putting a ridiculous price tag on the star's head.
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“Am I worried about losing him?," Sullivan mused in comments reported by The Sun. "No, because he’s under contract.
“There might be six weeks of silliness when he bangs the table. But just because a big club wants him, tough luck...He signed a contract and you take the rough and smooth of a contract.
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"...We’re not selling him unless someone wants to break the world transfer record and then we might consider it! Even at his age he must be worth £100m.”
Sullivan's valuation is almost a ten-fold increase on what West Ham paid for Payet back in the summer of 2015 when the mercurial midfielder arrived in East London from Marseille for just £10.7 million.
It is also a similar figure to that Manchester united will have to pay to acquire the services of his France teammate, Paul Pogba.
And, despite a strong Euro 2016 on the back of a Premier League campaign that saw him finish with nine goals and 12 assists, even the Hammers co-owner must know nobody, not even Real Madrid, would break the world record to sign Payet.
As such, Sullivan's comments sound more like those of a man who knows Payet will be playing for West Ham next season, rather than someone looking to push up the price of one of his most prized assets.
"We’ve given him a new contract" he continued. "If he’s still doing what he’s doing now at Christmas or the end of the season we might give him another new contract.
"But he’s only just signed a new contract four months ago and I don’t see that three games for France entitles him to another new contract after four months."
Regardless, any move to Real Madrid was made a little complicated by events at the Stade de France last night.
It was Payet's tough challenge on Cristiano Ronaldo that forced the Los Blancos star out of the France-Portugal final in the first half.
If he were to become Ronaldo's teammate in the next few weeks, that would surely make for an awkward first training session.