Lee Chapman became one of the unlikely stars of Leicester City’s Premier League title triumph last season.
The 29-year-old postman shot to fame after a video of him outside the King Power Stadium went viral.
People decided he was a dead ringer for Jamie Vardy and Chapman lapped up - and cashed in on - the subsequent media interest.
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While it all started off light-heartedly - he described being called a “full kit w*nker” by Vardy on the Leicester team bus as one of the best moments of his life - it didn’t take long for the backlash to begin.
Chapman, who took six months off from his day job to work as Vardy’s lookalike, has been a constant target for abuse over recent weeks - and the situation has become even worse, according to the man himself, since England were knocked out of Euro 2016.
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Chapman: England fans are abusing me
He’s claimed this his life ‘has been ruined’ by angry fans and that he’s too scared to leave his house following the Three Lions’ elimination.
"When Leicester won the league I was on top of the world - everybody loved Vardy and they thought I was him,” Chapman was quoted as saying by The Sun. "Now that the team have done so badly in the Euros, all I'm getting is a stream of abuse. But I just watched the tournament on the telly like everybody else."
He continued: ”Ever since England went out of the Euros, all I get is abuse from angry fans. It's not my fault the team played so badly.
"I'm trying to take it in good humour and wait until it all blows over."
Abuse intensifies when Vardy plays badly
Chapman also believes the abuse intensifies when Vardy disappoints during a match.
"It's the dark side to being a lookalike - everyone loves me while Vardy's a hero, but when he doesn't score I'm branded a 'nonce’,” he added.
"I can't control how well Vardy plays, I'm just a normal guy and a family man - but trolls don't seem to realise that."
Should he call it a day?
It would be easier to feel a little sorrier for Chapman had he attempted to shy away from the Vardy comparisons and keep a low profile.
Then again it’s hard to blame the bloke for wanting to make a few extra quid, getting away from his day job in the process.
There’s no excuse for the abuse from the public - both online and offline - but one suspects that will continue until Chapman ends the Vardy lookalike act.
Does Lee Chapman even look like Jamie Vardy? Have your say by leaving a comment below.