Amidst heavy rumours linking him with football's first £100 million move to Manchester United, the transfer spotlight is well and truly on Paul Pogba.
Following an impressive(ish) Euro 2016 in his homeland, despite losing Sunday's final to Cristiano Ronaldo's Portugal, it would seem the 23-year-old's future will be decided imminently.
That Real Madrid have officially ruled themselves out of the race to sign Pogba suggests he now has a straight decision to make: return to United, or stay at Juventus.
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It's sure to be a fascinating couple of weeks with reports also suggesting Jose Mourinho wants to sign the France midfielder before next month's Community Shield.
However, according to Chelsea legend Marcel Desailly, Pogba will reject a move to Old Trafford and opt to stay in Turin - that's what he believes anyway.
Ultimately, the former centre-back questions whether United can offer his countryman the same degree of success as Juventus.
In an exclusive with The Sun, he said: "Who is going to give him more than what he has at the moment?
"They have given him a new contract, he is winning everything at Juventus, there’s no real pressure.
"Money? He has a couple of million, he has secured his life with the contract that he has. It’s not like it’s an emergency for him where he has to move. He has time."
Desailly believes the stereotype associated with Italian football is misleading.
"Italy is fine," he continued. "From the outside it doesn’t seem as though it is very attractive but once you are used to being there, playing there - they have a nice stadium a great organisation.
"You have seen already that last season he rejected a lot of offers because he is fine at Juventus.
"I am sure he is going to stay another year."
It's worth taking Desailly's claims with a pinch of salt, of course, given that only Pogba will know what he wants, but his logic is understandable.
Since joining Juventus from United in 2012 for a meagre £700,000, the all-action midfielder has won four Serie A titles and narrowly missed out on Champions League glory in 2015.
Should he opt for a return to Manchester, the Europa League awaits and his chances of domestic success will be lessened considerably.
What's certain is that there are pros and cons to both moves.
Losing out on Pogba wouldn't be the end of the world for the Red Devils, though, with Blaise Matuidi also a viable and world-class transfer target.
And let's not forget, Mourinho has already secured the signatures of Zlatan Ibrahimovic, Henrikh Mkhitaryan and Eric Bailly for a collective fee of just £56 million, excluding wages.
One way or another, United fans have every reason to be optimistic of what the 2016/16 Premier League season holds.