One giant hurdle stands in the way of Arsenal signing a top striker this summer: sky-high transfer fees.
Rumours are rife that Arsene Wenger is on the lookout for a new front man to reinvigorate his much-maligned attacking line.
Indeed, Olivier Giroud, Theo Walcott, Joel Campbell and Alex Oxlade-Chamberlain - who scored 25 Premier League goals between them last season - all came under fire for a lack of consistency in front of goal.
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Arsenal's frustrated fans are now desperate for their cash-strapped manager to utilise the club's riches and sign a striker capable of inspiring domestic glory.
However, any hope of signing Napoli's Higuain might have just been dashed.
According to BBC Sport, the Italian outfit will demand £80 million for their star striker when proposed talks are held with Wenger this week.
An insider said: "There are no direct offers. Only by meeting the release clause of 94,376,000 euros (£80m) will the player leave Napoli.
"Otherwise, Higuain will stay for the remaining two years of his deal."
Well, that would appear to be that, because let's face it, Wenger is never going to spend anything over £50 million (at a stretch) for a 28-year-old striker.
On to the next one. Lyon's Lacazette could well be Arsenal's best bet despite the French club demanding more than his £34 million release clause.
Fast, skilful and deadly in front of goal, the 25-year-old has enjoyed two fantastic seasons in Ligue 1, scoring 47 goals in 67 appearances.
Failing that, trying to lure Morata from Real Madrid for less than his £65 million price tag is a viable option.
Los Blancos re-signed the striker last week from Juventus after activating his £23 million buy-back clause but appear willing to sell him on for a profit.
That Zinedine Zidane wants almost triple what he paid for Morata is incredible cheeky, but given the dearth of young, top-class strikers available for anything less, Arsenal might not have a choice but to fork out.
The Gunners would face competition from London rivals Chelsea but the pull of Champions League football could play a vital role in any move.
As for Lukaku - well, if his Euro 2016 displays are anything to go by, he isn't worth anywhere near Everton's £50 million valuation.
Eighteen goals in the Premier League last term tells a different story, though. When on song, Lukaku is nigh impossible to defend against given the strength, power and pace he possesses.
And if fed by the creative likes of Mesut Ozil and Alexis Sanchez, the Belgium striker could thrive.