The Golden State Warriors have been forced into extremely frugal behavior due to their blockbuster summer addition of Kevin Durant. However, no one could have predicted that his signing would have spurred a move like this.
The Bay Area club is allowed to set their own price on advertisements on jerseys due to the NBA’s newly approved jersey sponsorship agreement. All logo patches would be placed on the left shoulder of jerseys.
The Warriors are seeking $15 million to $20 million per year from a company for the right to advertise on their jerseys during the 2017-18 season. ESPN’s Darren Rovell was the first one to report these details.
The 2017-18 season would begin the three year trial period for ads on NBA jerseys. The number that Golden State is looking for is staggering on paper but, there is no doubt that the franchise is going to be the league’s most visible team in the coming years.
A spokesperson from a marketing evaluation company tells Rovell that the proposed patch could be worth anywhere up to 19.3 million if Durant and company play in a minimum of 30 nationally televised games.
30 nationally televised games should be a lock considering how frequently the Warriors found themselves on ESPN, ABC and TNT last year.
The special logo jerseys will not be available at retail nationwide, teams do have the option of offering corporate logo jerseys in their team stores. Golden State now has two players in Stephen Curry and Durant that finished last season in top-five jersey sales.
One could assume that the Warriors would have no issue selling these specific jerseys to fans in Oakland or San Francisco.
The organisation would join the Philadelphia 76ers as the only teams with a current jersey sponsor in the NBA. This May, the Sixers agreed to a three-year deal with StubHub worth five million dollars a year.