After a handful of mediocre returns and stale runs as a good guy, there’s no denying that Chris Jericho is the gift that keeps on giving, as he’s established himself as one of the best heels on WWE television today.
Despite not being involved in the main event or WWE Championship picture, Jericho has been doing something much more valuable in the middle of the card.
YOU STUPID IDIOT
His multi-man feud with the likes of Sami Zayn and Kevin Owens has been vital in getting them over. His heel work has always been fantastic, and now it’s helped him make the middle of the card a must-watch area.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250-word test article: http://gms.to/haveyoursay4
Although he’s a heel, fans continue to cheer for him, mainly because of his catchphrases which he delivers to perfection.
Speaking to Ted Gruber of FanSided, Jericho revealed that we shouldn’t expect to see any ‘Stupid Idiot’ merchandise hitting the shelves anytime soon.
He said: “I have a real rule that when I’m heel, I don’t want the WWE selling my merchandise.
DRINK IT IN, MAN
“I don’t want someone in the crowd wearing a shirt with that phrase and thinking it’s funny when it’s supposed to be an insult.
“I still have enough old school in me that I don’t want people wearing my slogans or phrases that are supposed to be booing me. Does it really matter? Probably not. But it’s one of those things to me that it does matter.
“Maybe it will piss you off that there are no shirts out there so it will make you boo or hate me more.”
The WWE Universe would love to buy a ‘Drink it in, man', or an ‘I’m from Winnipeg, you idiot’ shirt. But it’s great to see Jericho not looking at the financial aspects of merchandise sales ahead of the true values of a heel.
Do you think WWE should cash-in on Chris Jericho’s popularity? Have your say in the comments section below.