In a week that's seen West Ham unveil their new kit via an uninspired rap performance, Manchester United have announced their arrival in China in similarly cringeworthy fashion.
While, admittedly, these exchanges can often descend into awkwardness, the Red Devils' effort is one of the most uncomfortable to view.
Besides, forget talking football, Wayne Rooney was confronted with questions regarding his Chinese food preferences. All in all, it ensured Jose Mourinho's men marked their arrival, but not in the way they would have anticipated.
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Skipper Rooney, Ander Herrera and summer signing Henrikh Mkhitaryan proved the unlucky trio to announce United's presence in China.
One of the highlights saw the triumvirate asked to say goodbye in Chinese. Given this is a language that doesn't even share the same alphabet as English (or Spanish and Armenian for that matter), it's fair to say they struggled.
Kudos for attempting, but their efforts were entertaining nonetheless.
A frankly baffling interview with Rooney was also on the roster with a seemingly random collection of questions. The England captain was even asked to nominate his favourite Chinese meal, to which he answered: "Foo Yung".
The 30-year-old was also asked to explain who he was to those in attendance and awkwardly offered the response: "Err... I'm Wayne Rooney". Thanks for clearing that one up, Wayne.
Here's a clip and some of the best tweets regarding the odd press conference:
Aside from their media duties, Manchester United do have some serious business to be attending to in the far east. Their fixtures in China begin with clash against Borussia Dortmund on Friday in Shanghai which could see an immediate return for Mkhirtayan.
With a 'friendly' Manchester derby on the cards also, the Red Devils will have plenty of time to their backs on modern language mayhem and culinary choices.
It can only be hoped that their season gets off to a better start than their time in China.
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