Chelsea may well have already secured the signing of striker Michy Batshuayi in this transfer window, but it appears that new manager Antonio Conte is intent on changing the dynamic of his forward line.
Indeed, as reported by the Daily Mail, the west London outfit have now had two bids rejected from Real Madrid for striker Alvaro Morata.
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The Spain international, who enjoyed a prominent Euro 2016 campaign, is recognised as one of the most exciting young forwards in Europe, but his long-term future in the game remains uncertain.
That's because it was widely documented that Real had only triggered their buy-back clause to re-sign the forward from Serie A outfit Juventus this summer in an attempt to sell him on for a profit.
It's uncertain at this stage as to whether Chelsea will be able to land him, but it appears that they have now had bids of £50m and £62.7m turned down by the Bernabeu outfit.
Following Chelsea's pre-season triumph over RZ Pellets, Conte suggested that he would prefer to leave transfer dealings to the club.
"About this situation - I prefer to leave with the club," Conte said. "We know our targets and the most important thing is that between me and the club there is a great synergy on the transfer market.
"We know our targets and for me this is the most important thing. It is not important to speak outside but to keep the secret in this moment I think it is very important."
But there could yet be a twist in Chelsea's pursuit to recruit another striker before the start of the new campaign.
The Mail claim that the Blues could move for Everton ace Romelu Lukaku. The robust striker, who is still only 23-years-old, only departed west London in favour of a move to Goodison Park back in 2014, but he could yet be reunited with his former teammates.
Lukaku failed to truly express himself during Euro 2016, but he's still recognised as one of the leading strikers in the Premier League and would represent a fine coup for Conte.
Chelsea fans: would you rather sign Lukaku or Morata? Have your say below!