Never before has Arsene Wenger been under so much pressure to make world-class signings.
Arsenal were widely expected to win the Premier League last season but through a mixture of poor form and a lack of transfer activity, they failed to do so.
A new striker and centre-back is what supporters crave most, with the much-maligned Olivier Giroud and Per Mertesacker failing to dispove their critics throughout the 2015/16 term.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250-word test article: http://gms.to/haveyoursay4
Credit to Wenger, he has at least been trying to appease fans' demands but so far to no avail, with a number of targets ruling out potential moves recently.
Indeed, Mauro Icardi, Alvaro Morata and Arda Turan have all been heavily linked but look set to stay at their respective clubs.
It would seem such setbacks haven't dissuaded Wenger from adding to the three signings he has already made, though, after the Frenchman revealed he is still very much on the lookout for new additions.
Following Arsenal's pre-season friendly with RC Lens on Friday night, The Sun quoted him as saying: "We remain very active in the transfer market. If we find the right players we will spend big money."
Wenger's comments come after his side were held to a 1-1 draw at the Stade Bollaert-Delelis, in what was a largely frustrating performance.
A number of senior players started for the Gunners - Theo Walcott, Per Mertesacker and Francis Coquelin were all picked - yet they struggled to make their mark.
So much so that Lens took an unprecedented lead in the 38th minute when Calum Chambers' misplaced header was pounced upon by Abdellah Zoubir, whose initial effort was tapped in by Mathias Autret.
A further 40 minutes passed before Arsenal eventually found an equaliser. Serge Gnabry picked up possession some 35-yards out before slotting an inch-perfect through ball to Alex Oxlade-Chamberlain, who emphatically found the back of the net with a magical chipped finish.
One player who Wenger could yet sign is long-term target Alexandre Lacazette.
French outlet L'Equipe claim the French striker has told Lyon he wants to leave amidst a desire to find a new club as soon as possible.
Such a revelation will come as welcome news to Arsenal fans, who yearn for a replacement - or at least competition - to be found for Giroud.
The issue remains that Lyon will demand at least £50 million for Lacazette, despite the fact he has a £34 million release clause.