Anthony Martial's number change at Manchester United appears to have caused quite the storm.
The Frenchman was apparently not consulted before he was shoved to the No.11 at the request of Zlatan Ibrahimovic, who took his prized No.9.
Martial did little to quell the situation, changing the header picture on his Twitter account to one that clearly shows his old shirt number and his profile picture to one displaying the words 'AM9'.
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He also reportedly stopped following Manchester United's official account, which sent fans into temporary meltdown before they realised it didn't actually mean anything at all.
But it did seem clear that the 20-year-old was feeling somewhat annoyed with the situation. He had started to build a brand around that No.9 shirt, which will now have to be either changed or put on hold until Ibrahimovic departs.
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So this is where the fuss really started. Martial's Twitter appeared to make the fact that he was No.9 last season very clear.
Ibrahimovic, a megastar in his own right, later suggested that he had his pick of any number he wanted. Speaking on Instagram, he said he had 'chosen' the shirt without so much of a reference to the fact that the number was taken. To make matters worse, Martial's ex-wife Samantha liked the post.
As always, however, it appears that the best way to get the truth is to, well, actually speak to the man himself. That is exactly what one Manchester United fan did when he bumped into him during his summer break.
Martial is enjoying some downtime in Santorini, Greece, following France's extended run in the European Championships and was more than happy to clear up the situation to the stranger.
The tweet reads: "My friend met Martial in Santorini, Greece. He said that he's happy about #11 and not to listen to the media! #MUFC"
Of course, this is hardly a reliable source of information but there is a picture of a man standing next to another man, one of which looks a hell of a lot like Martial, so we're going to trust it.
Besides, it appears that the forward said exactly what we would have expected him to say. The storm we thought was brewing was actually nothing more than a light breeze.
Now, the situation appears to have been completely resolved with Martial re-following Manchester United's accounts on both Twitter and Instagram. Well, thank the footballing gods for that.